Advertising Age has posted two articles on trends to watch in 2008. Some of them are the usual suspects, like the growth of digital and the desire for more accountability in advertising. However, there are a few interesting items of note.
EMERGENCE OF THE 'RENAISSANCE MARKETER'
A new breed of marketing professional is emerging -- individuals with a holistic view of the world and extraordinary observational powers. These "renaissance marketers" will be part humanist, part psychologist, part anthropologist and part technologist. Cookie-cutter marketing will no longer survive as marketers must take a broader view of the consumer and customer. This includes the need to be socially responsible and to embrace key trends such as green. next...
Friday, October 17, 2008
Subscribe to:
Posts (Atom)