Copy: Hulk now on PS2
Thursday, July 3, 2008
Welcome to the New Globe Theater
AT&T, recently purchased by SBC Communications, has a new corporate identity that features, most conspicuously, a sporty restyled globe, created by design consultancy Interbrand.
The new logo “maintains the recognition of the iconic AT&T brand mark while adding dynamic design elements to signal the new, reinvigorated business,” according to Interbrand. “The new globe is three-dimensional and transparent to communicate the openness and clarity of the new AT&T.” In addition, a “more approachable” lower-case type style — a customized font based on Avenir — is intended “to make the brand more appropriate in the residential space, and a comprehensive graphic system has been designed to provide a structured sense of movement and dynamism, introducing color in a way that adds vibrancy and freshness.”
www.interbrand.com for more.
Amnesty International : DDB Budapest
Amnesty International (AI) is a worldwide movement of people who campaign for internationally recognized human rights. And here is the new outdoor and print campaign of AI in Hungry.
Amnesty “Eye Chart”
Text on it: “See more clearly”
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