Advertising Age has posted two articles on trends to watch in 2008. Some of them are the usual suspects, like the growth of digital and the desire for more accountability in advertising. However, there are a few interesting items of note.
EMERGENCE OF THE 'RENAISSANCE MARKETER'
A new breed of marketing professional is emerging -- individuals with a holistic view of the world and extraordinary observational powers. These "renaissance marketers" will be part humanist, part psychologist, part anthropologist and part technologist. Cookie-cutter marketing will no longer survive as marketers must take a broader view of the consumer and customer. This includes the need to be socially responsible and to embrace key trends such as green. next...
Friday, October 17, 2008
Thursday, July 3, 2008
Welcome to the New Globe Theater
AT&T, recently purchased by SBC Communications, has a new corporate identity that features, most conspicuously, a sporty restyled globe, created by design consultancy Interbrand.
The new logo “maintains the recognition of the iconic AT&T brand mark while adding dynamic design elements to signal the new, reinvigorated business,” according to Interbrand. “The new globe is three-dimensional and transparent to communicate the openness and clarity of the new AT&T.” In addition, a “more approachable” lower-case type style — a customized font based on Avenir — is intended “to make the brand more appropriate in the residential space, and a comprehensive graphic system has been designed to provide a structured sense of movement and dynamism, introducing color in a way that adds vibrancy and freshness.”
www.interbrand.com for more.
Amnesty International : DDB Budapest
Amnesty International (AI) is a worldwide movement of people who campaign for internationally recognized human rights. And here is the new outdoor and print campaign of AI in Hungry.
Amnesty “Eye Chart”
Text on it: “See more clearly”
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